It looks like your language preference is English, switch to GB website?

Update your location to view content relevant to your location.

Matt Lucas my favourite book Allen Carr’s Easyway

In The Time today Matt Lucas unveils his favourite books which includes Allen Carr’s Easyway to stop smoking

matt lucas the times stop smoking with allen carrs easyway

In the article in today’s Times Matt Lucas talks about his favourite books.

In his own words:
“My favourite author and books are The meaning of Liff by Douglas Adams and John Lloyd. Also genuinely, The Easyway to Stop Smoking by Allen Carr. I smoked 20 a day for ten years, then read the book…and have not touched nicotine since.”

We are delighted to hear her story and hope it encourages others to freedom.

Read full article

Smoking Celebrities

June 2024

Premier League Footballers hooked on Snus

Millionaire elite athletes fooled by nicotine’s confidence trick!

Smoking Celebrities

March 2024

Allen Carr’s Easyway featured in ‘Love Lies Bleeding’

Rose Glass talking about her latest film ‘Love Lies Bleeding’ which includes audio from Allen Carr’s Easyway to Stop Smoking book.

Kirsten Adamson stops smoking with Allen Carr's Easyway

Smoking Celebrities

February 2024

Kirsten Adamson recommends Allen Carr’s Easyway

It is great to hear that Kirsten Adamson continues to be a happy non-smoker thanks to Allen Carr’s Easyway.

Smoking Celebrities

February 2024

Chrissie Hynde – “My advice is to read Allen Carr”

So thrilled that one of our all-time favourite singers credits Allen Carr’s Easyway with helping her to quit

Privacy Overview

Customize your consent preferences for Cookie Categories and advertising tracking preferences for Purposes & Features and Vendors below. You can give granular consent for each and . Most vendors require explicit consent for personal data processing, while some rely on legitimate interest. However, you have the right to object to their use of legitimate interest.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__stripe_mid	1 year	Stripe sets this cookie cookie to process payments.
__stripe_sid	30 minutes	Stripe sets this cookie cookie to process payments.
_cfuvid	session	The Rate Limiting Rules product uses a number of techniques for applying rate limits to traffic where multiple unique visitors share the same IP address, such as traffic from behind a NAT. These techniques can be enabled by using the cf.unique_visitor_id field in the rate limiting configuration.
cf_clearance	1 year	Clearance Cookie stores the proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server.
connect.sid	1 month	This cookie is used for authentication and for secure log-in. It registers the log-in information.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
geo-country	session	Used within our booking module to ensure you are presented with seminars local to your region.
geo-currency	session	Used within our booking module to ensure you are presented with prices in your local currency.
geo-timezone	session	Used within our booking module to ensure you are presented with times in your local timezone.
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
rc::a	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Functional - to remember your choices

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
_dc_gtm_UA-*	1 minute	Google Analytics sets this cookie to load the Google Analytics script tag.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Performance – to improve the website

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.

Analytics – to see how to improve the site

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_clsk	1 day	Used by Microsoft Clarity to store and combine pageviews by a user into a single session recording.
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjRecordingEnabled	never	Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.
_hjRecordingLastActivity	never	Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket.
_hjSession_*	30 minutes	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_vwo_uuid_v2	1 year	This cookie is set by Visual Website Optimiser and calculates unique traffic on a website.
ahoy_visit	4 hours	This cookie is set by Powr for analytics measurement.
ahoy_visitor	2 years	This cookie is set by Powr for analytics measurement.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
MR	7 days	This cookie, set by Bing, is used to collect user information for analytics purposes.
sbjs_current	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_current_add	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_first	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_first_add	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_migrations	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_session	1 hour	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_udata	session	Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.

Advertisement – to make sure the ads you see are relevant

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_clck	1 year	Cookie is used by Microsoft Clarity to store a unique user ID.
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
fr	3 months	Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
PREF	8 months	PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others - to improve user experience

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_hjIncludedInSessionSample_1421079	2 minutes	Description is currently not available.
CLID	1 year	No description
m	2 years	No description available.
SM	session	No description available.
TESTCOOKIESENABLED	1 minute	Description is currently not available.
VISITOR_PRIVACY_METADATA	5 months 27 days	Description is currently not available.

Third Party Vendors

Google Ad Tech Providers

Paul Baker, BSc (Hons)

Global Chief Financial Officer

Matt Lucas my favourite book Allen Carr’s Easyway

Paul Baker, BSc (Hons)

Global Chief Financial Officer

Matt Lucas my favourite book Allen Carr’s Easyway

Up next…

Premier League Footballers hooked on Snus

Allen Carr’s Easyway featured in ‘Love Lies Bleeding’

Kirsten Adamson recommends Allen Carr’s Easyway

Chrissie Hynde – “My advice is to read Allen Carr”