Once again – advertising creatives are using sex to sell nicotine addiction!

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An extraordinary decision by the Advertising Standards Authority in the UK who did not consider this advert (wrapped around London’s main free evening newspaper) to be either sexist or to be “unsuitable to be seen by children” and concluded that the advert “had not been placed inappropriately”

Once again – advertising creatives are using sex to sell nicotine addiction!

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From the desk of John Dicey, Worldwide CEO & Senior Facilitator, Allen Carr’s Easyway