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  • Jacek Sep 16, 05:09 AM

    Jestem z Polski. Dziekuje Panu Alanowi za wspaniałą książkę, która bardzo pomogła mi w rzuceniu palenia. Nie mogłe sobie z tym sam poradzić po 15 latach, a teraz nawet mnie nie ciągnie.

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Allen Carr’s Easyway to Stop Smoking – New 30th Anniversary Edition including a Brand New Foreword

Extract of New Foreword
by John Dicey, Worldwide Managing Director and Senior Therapist, Allen Carr’s EASYWAY

For a third of a century Allen Carr chain-smoked between sixty and one hundred cigarettes a day. With the exception of acupuncture, he ’d tried pretty much all the conventional methods of quitting without success.
Eventually he gave up even trying to quit, believing ‘once a smoker always a smoker’. Then he discovered something that motivated him to try again: ‘I went overnight from a hundred cigarettes a day to zero – without any bad temper or sense of loss, void or depression. On the contrary, I actually enjoyed the process. I knew I was already a non-smoker even before I had extinguished my final cigarette and I’ve never had the slightest urge to smoke since.’
It didn’t take Allen long to realize that he had discovered a method of quitting that would enable any smoker to quit:


After using his smoking friends and relatives as guinea pigs, he gave up his lucrative profession as a qualified accountant and set up a clinic to help other smokers to quit. He called his method EASYWAY and so successful has it been that there are now Allen Carr’s EASYWAY clinics in more than 150 cities in fifty countries worldwide. Bestselling books based on his method are now translated into over thirty-eight languages, with more being added each year.

Allen Carr was invited to speak at the Tenth World Conference on Tobacco and Health, held in Beijing in 1998: an honour that the most eminent physician would be proud of. His method and reputation could receive no higher commendation in that he was the first non-medically trained expert to receive such an invitation. Allen Carr’s EASYWAY organization is now widely accepted as the world’s leading authority on stopping smoking and the method has been successfully applied to alcohol, weight issues, fear of flying, gambling, debt and a whole host of legal and illegal drugs.

I’m aware that the claims of the method’s success might appear far-fetched or exaggerated, at times even outrageous. That was certainly my reaction when I first heard them. I was incredibly fortunate to attend his clinic in London in 1997, yet I did so under duress. I had agreed to go, at the request of my wife, on the understanding that when I walked out of the clinic and remained a smoker she would leave it at least twelve months before hassling me about stopping smoking again. No one was more surprised than me, or perhaps my wife, that Allen Carr’s EASYWAY method set me free from my eighty-a-day addiction.

I was so inspired that I hassled and harangued Allen Carr and Robin Hayley (now Chairman of Allen Carr’s EASYWAY) to let me get involved in their quest to cure the world of smoking. I was incredibly fortunate to have succeeded in convincing them to allow me to do so. Being trained by Allen Carr and Robin Hayley was one of the most rewarding experiences of my life. To be able to count Allen as not only my coach and mentor but also my friend was an amazing honour and privilege. Allen Carr and Robin Hayley trained me well – I went on to personally treat more than 30,000 smokers at Allen’s original London clinic, and became part of the team that have taken Allen’s method from Berlin to Bogotá, from New Zealand to New York, from Sydney to Santiago. Tasked by Allen to ensure that his legacy achieves its full potential, we’ve taken Allen Carr’s EASYWAY from videos to DVD, from clinics to apps, from computer games to audiobooks, online programmes and beyond.

The honour of adding a light editorial touch in the form of a foreword to this, the bestselling stop smoking book of all time, has fallen to me. This enables us to look at issues that have emerged in recent years, such as e-cigarettes and, in fact, to look at the use of all forms of nicotine. Please bear with me as you read this short but important foreword – believe me, it’s important to do so whether you’re a user of e-cigarettes or other nicotine products, or not. I promise to leave you in Allen Carr’s safe hands after that.

Whether you’re a cigarette, cigar or pipe smoker, a vaper (user of e-cigarettes), a nicotine patch wearer, a nicotine gum chewer, a nicotine inhalator, a snus or dip user – in fact a user of nicotine via any delivery device available – this book will set you free.
If you’ve never vaped or used other nicotine devices you might make the mistake of thinking this section of the book simply doesn’t apply to you. Don’t! The rest of this book will enable you to find it ridiculously easy to stop smoking – you’ll never have to suffer with nicotine addiction again. But to avoid falling back into the nicotine trap in the future you must understand it completely.

You’re escaping from the torture of nicotine addiction, not just escaping from smoking. If you don’t understand nicotine addiction there is always a danger that perhaps in the future you might try an e-cigarette just to see what it’s like. If you do, you’ll fall right back into the trap. This is particularly important as e-cigarettes in particular are being marketed ruthlessly across all media. One of the most powerful and influential marketing machines on the planet is ramping up its activities once again. Their target? You and your kids! This book will set you free, just as it has done for tens of millions before you, but one puff of a cigarette, cigar, pipe, ‘joint’ with tobacco, e-cigarette, or intake of nicotine by any means will trap you again. Understand why you need to avoid all nicotine and you will not only be set free for ever, but find it ridiculously easy to stop and, more importantly, stay stopped.

So-called ‘safer nicotine delivery systems’ – such as e-cigarettes – were first supported by those in the medical and scientific establishment who realized in the late 1990s to early 2000s that nicotine replacement therapy (NRT)-based programmes were failing to significantly reduce smoking rates. Ironically, some of these individuals were those responsible for the conception and implementation of those failing NRT-based programmes and policies.

Having failed with the policy of using nicotine to cure addiction to nicotine, they concluded that the real problem was that nicotine addicts were simply not getting large enough or frequent enough doses of nicotine from NRT and that delivery mechanisms such as nicotine patches and nicotine gum weren’t efficient or effective enough at delivering the drug.

The creation of a harm-reduction strategy for smokers was therefore born entirely from the tobacco control establishment’s spectacular failure to help smokers to stop smoking with NRT programmes and products they themselves supported and devised over two decades. Usefully for the pharmaceutical industry, the tobacco industry and others with vested interests, this harm-reduction strategy doesn’t necessarily involve the awkward task of getting the addict to stop taking the drug.

The fact is, the idea of using safer electronic nicotine delivery systems to deliver nicotine in a cleaner and possibly less harmful way seemed appealing to many. If permanently converting smokers of normal cigarettes to less harmful e-cigarettes could be achieved, it was thought that tens of millions of lives could be saved.

Even I – as someone who has dedicated my life to freeing addicts from nicotine – was hopeful that, in spite of the negative aspects of nicotine addiction continuing, it might have been a price worth paying if tens of millions of lives were saved or at least significantly lengthened.

Unfortunately a vast majority of people who attempt to switch to e-cigarettes continue to also smoke conventional cigarettes – with any ‘harm reduction’ element much reduced or eliminated all together. Even for those few who might become solely addicted to e-cigarettes there remains a number of significantly negative factors for the addict and their families if they remain addicted to nicotine.

The last thing most smokers are worried about is the money – yet it’s worth just pausing for a moment to assess who the winners and losers are with regard to the nicotine industry. In 2014 research commissioned by Action on Smoking and Health (ASH) indicated that the cost to the UK National Health Service caused by smoking was £2 billion a year with the cost of social care for older smokers being around £1.1 billion a year. That’s a combined cost of £3.1 billion a year.
UK tax revenue from tobacco excise and VAT in 2013 was £12.3 billion! So Her Majesty’s Treasury benefits to the tune of more than £9 billion a year! Yet smokers are bullied and harassed, and made to feel like lepers by a system that views them as a dispensable profit centre.

Since 1990 the annual UK tax revenue from tobacco has doubled. It is destined to always go in one direction only: up! As nicotine addiction in other forms grows you can be sure that the treasury will be ready to apply the same taxes to those products. What more predictable and sustainable source of income is there than an addict?
As a nicotine addict you have to ask yourself: do you really want to be a victim of this scam any longer? Can it really be that the governments of the world are disincentivized from curing nicotine addiction and might even be happy to encourage it?
Can you think of a reason why, on one hand, international global corporations such as Microsoft, Vodafone, IBM, Ford, Total, Esso, Pfizer and BMW, to name but a few, regularly contract the services of Allen Carr’s EASYWAY to help their employees stop smoking, yet the government, Department of Health and the National Health Service do not?
In the world of commerce it’s universally accepted that an employee who smokes will cost their employer in excess of £2,000 a year ($3,000) in lost productivity and increased absenteeism because of sickness. That fact alone makes acquiring our services compelling in terms of return on investment for our corporate clients, let alone the advantages of having a happier and healthier workforce.
We even offer our corporate clients the same money-back guarantee that we offer our private clients. If their employee doesn’t quit by the time they complete the programme, we refund the fee for that employee.

In short – these companies save a fortune by helping their employees to stop smoking.
The growing number of health insurance companies around the world who pay for their policyholders to attend our clinics also save a fortune when they contract our services. The cost of treating their policyholders is dramatically reduced when they stop smoking – as are the former smokers’ premiums.

When a nicotine addict frees themselves from their addiction it costs the treasury money. It’s the complete opposite of the effect when an employee or insurance policyholder escapes from their addiction. The employer or insurance company save money.

Can you see how governments might be financially disincentivized to help smokers, vapers or any kind of nicotine addict escape?

Early on in the development of the e-cigarette market, manufacturers assured the tobacco control community and other interested parties that the target market for e-cigarettes was existing smokers and that the marketing, positioning and messaging for the e-cigarette would be as a quit smoking aid.

That isn’t quite how it has turned out. By 2014 there were still no controls over who could sell them, who could buy them, what was in them and how the product might be advertised. In fact, 2014 saw the first UK TV advert showing smoker-like behaviour – an attractive, alluring model exhaling smoke-like vapour – in decades. The brands using these tactics are clearly targeting everyone, not just smokers. Advertising firms can once again use humour, sex and hugely aspirational imagery to sell nicotine addiction.
Of course these ads are aimed primarily at young people, as are the packaging, flavours and pack designs. E-cigarettes have been marketed aggressively to children. The statistics show that increasing numbers of children are being drawn into using them as well, with a 2014 study being the first to confirm that more kids are using e-cigarettes at a younger age than would use normal cigarettes, and that more of those kids will eventually smoke real cigarettes. The nicotine industry of course loves this. Get the addicts younger and you maximize the lifetime income per user. One can only assume that the treasury departments of government feel likewise.

A certain number of kids have always tried out cigarettes, but the way e-cigarettes are creeping into everyday life is different. It’s creating a new gateway into smoking and nicotine addiction. Because zero nicotine capsules or liquid can be purchased, youngsters really can say that the e-cigarette they are using is not addictive. Who’s to know different? Especially when they come in flavours such as bubblegum, watermelon, cotton candy, popcorn and cherry cheesecake. Who do you think those flavours are targeting?
Your kids!
Kids all over the country are trying out e-cigarettes and think nothing of passing them around the class, claiming that ‘They’re not addictive’ and ‘They taste nice’. Of course, before too long the zero nicotine capsules are discarded in favour of the ones that contain nicotine.

As if getting youngsters as young as twelve addicted to nicotine isn’t bad enough, we’ve warned for years that e-cigarettes will prove to be a gateway into ‘smoking for real’ for most of those youngsters. The latest studies confirm our worst fears.
You can imagine how the kids get sucked in. Firstly, the peer pressure to move on to ‘the real thing’ already exists, but more significantly for the simple reason that no e-cigarette will ever deliver nicotine as efficiently as a cigarette. All addicts eventually end up looking for ways to get more of their drug into their bloodstream faster, so it is with nicotine. That’s where cigarettes come in.

All this means that things are not going quite as the architects of tobacco harm reduction policy might have wished. But again, there are those who would argue that in spite of the points I’ve made – if the payback of such a policy was the saving of tens of millions of lives – it might be worth it.

Therefore the big question that remains is: are e-cigarettes helping smokers to stop smoking?

Allen Carr’s Easyway to Stop Smoking – New 30th Anniversary Edition is available from all good bookshops and Amazon.

For more information about how to get help to stop smoking and how to stop smoking easily rather than feeling like you have to give up smoking contact your nearest Allen Carr clinic.

Posted on 11:21 Sep 29, 2015


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New e-cigarette study results from Allen Carr’s Easyway – The e-cigarette Time Bomb!

Read this article on our media site here

Posted on 13:37 Mar 11, 2014


Two minute movie: How does Allen Carr’s Easyway To Stop Smoking actually work?

In a nutshell – how does it work?

Allen Carr’s Easyway To Stop Smoking are delighted to introduce a new short (2 minute) movie which explains the essence of how the method works.

The movie is currently being made available in English, German, Italian, Spanish, Hungarian and dozens of more encouraging smokers to attend one of the 150 centres in 50 countries worldwide

Movie Clip

Allen Carr’s Easyway organisation is most well known for its Stop Smoking Clinics, books, DVDs, online webcast seminars, and apps.

The organisation also provides help with issues such as alcohol, weight control, drug use, gambling, and debt.

The method has helped millions of addicts escape from addiction. Allen Carr’s Easyway has sold over 14,000,000 books worldwide.

There are stop smoking seminars in more than 150 cities in over 50 countries worldwide.

Most of the clients attending Allen Carr’s Easyway Clinics do so on the strength of the personal recommendation of friends, colleagues and members of their family who quit smoking using Allen Carr’s Easyway Method.

Allen Carr books

Allen Carr app (great vintage film of Allen presenting the method himself) for iPhone or for android

Allen Carr video on demand

Allen Carr webcast

Allen Carr live seminars

Posted on 13:33 Jan 16, 2014


Sir Richard Branson praises Allen Carr’s Easyway again and PruHealth provide Allen Carr’s Easyway FREE OF CHARGE to their policyholders

Sir Richard Branson tweets support for the method to his 3.5 million followers 09/01/14 as Allen Carr’s Easyway launches USA-wide Webcast Seminar

Everyone at Allen Carr’s Easyway To Stop Smoking organisation remains eternally grateful for the words of support received from Sir Richard Branson over the years. Today’s tweet means so much to the whole organisation.

It’s been our pleasure to help many of Sir Richard’s friends and staff to stop smoking via our books and live seminars.

Sir Richard Branson tweeted a message of support for Allen Carr’s Easyway To Stop Smoking to his 3.5 million followers on 9th January.

A fitting tribute to Allen Carr’s work – helping to mark last year’s 30th Anniversary of the discovery of the method in style.

More corporate praise was received by Allen Carr’s Easyway from another direction with the announcement that PruHealth have agreed to fund 100% of the fee for their Vitality policyholders (private and corporate) to attend Allen Carr’s Easyway To Stop Smoking Clinics in the UK from 1st January 2014.

This move opens the way for hundreds of thousands of PruHealth and PruProtect Vitality members to attend Allen Carr’s Easyway To Stop Smoking Clinics throughout the UK at no cost to them (and they actually earn reductions in their insurance premiums for doing so).

John Dicey, Worldwide Managing Director & Senior Therapist at Allen Carr’s Easyway comments “This kind of enlightened thinking from Sir Richard Branson and, on a separate note, by PruHealth and PruProtect illustrates the way forward in treating smoking and nicotine addiction.”

“When the best globally reknowned private medical insurance company recognises the value of Allen Carr’s Easyway To Stop Smoking Clinics in terms of, not only saving their policyholders lives and improving their health, but in reducing the cost of treating smoking related illnesses, it can only be a matter of time before the Government, Dept of Health, and the UK NHS take notice.”

Dicey continues “We’ve been working in partnership with PruHealth for over 6 years and this step acknowledges not only the effectiveness of our program in helping smokers to stop, but also recognises our ability to deliver our service to the highest standard across the UK and worldwide. Beyond our work with PruHealth we’ve had some incredible success with global corporate clients asking us to introduce our programme to their staff across their business operations in 10, 20, and in some cases, more than 30 countries worldwide.”

Allen Carr’s Easyway To Stop Smoking Clinic seminars offer smokers the ability to completely change their perception of cigarettes so that quitting smoking is an enjoyable and easy process.

Allen Carr’s Easyway To Stop Smoking Clinic seminars normally cost £250 per person but PruHealth Vitality members can attend for free.

Posted on 13:30 Jan 09, 2014


Top Tips on how to stop smoking using Allen Carr’s Easyway method

Essential background to the top ten tips

Many people think Allen Carr’s Easyway is simply a series of tips to help smokers quit. It isn’t. It’s as if smokers are lost in a maze. They want to escape but they don’t know the correct directions. Allen Carr’s method provides a map of the maze and simple instructions to help any smoker get free. However, if you try to follow the instructions without first understanding the map, or you fail to follow all the instructions, you may never find the exit. It normally takes 5-6 hours for smokers to get free at Allen Carr’s clinics. If you are serious about stopping, we strongly recommend you attend your nearest Allen Carr clinic or read the book “Allen Carr’s Easyway To Stop Smoking” or “Stop Smoking Now” before making your attempt. It is particularly important that you understand Allen’s central point that in reality there is nothing to give up because smoking provides you with no genuine pleasure or crutch and so you are not making any sacrifice at all and there is no reason to feel deprived. That may sound difficult to believe but I promise you it’s true and understanding why is an essential part of stopping easily, painlessly and permanently. Once you’ve got it clearly into your mind that there are no advantages to smoking, then the following instructions will help you get free:

1) Set your date and time to stop and carry on smoking as usual right up to that time – don’t try to cut down beforehand, that just makes cigarettes seem more precious rather than less so.

2) Remember – you’re not giving up anything because cigarettes do absolutely nothing for you at all. They provide you with no genuine pleasure or crutch, they simply keep you addicted – a slave to nicotine. Get it clearly into your mind: you are losing nothing and you are making marvellous positive gains not only in health, energy and money but also in confidence, self-respect, freedom and, most important of all, in the length and quality of your future life. You’re going to enjoy being a non-smoker right from the moment you put out your last cigarette.

3) Light your final cigarette and make a solemn vow that regardless of what highs or lows may befall you in future, you will never puff on another cigarette or take nicotine in any form again. This is one of the most important decisions you will ever make because the length and quality of your future life critically depend on it. What’s more, you know it’s the correct decision even as you make it. Having made what you know to be the correct decision never even begin to question or to doubt that decision.

3) Your body will continue to withdraw from nicotine for a few days but that doesn’t mean you have to be miserable. The physical withdrawal is very slight – there is no pain – and it passes quickly. What’s more, it’s what smokers suffer all their smoking lives. Non-smokers do not suffer it. You are a non-smoker and so you’ll soon be free of it forever.

4) If you associate a cigarette with a coffee, tea, drink or break, have your coffee, tea, drink or break and at that moment, instead of thinking: “I can’t have a cigarette now”, simply think: “Isn’t it great: I can enjoy this moment without having to choke myself to death”.

5) Do not try to avoid smoking situations or opt out of life. Go out and enjoy social occasions right from the start and do not envy smokers, pity them. Realise that they will be envying you because every single one of them will be wishing they could be like you: free from the whole filthy nightmare. No smoker wants to see their children start smoking which means they wish they hadn’t started themselves. Remember it’s not you who are being deprived but those poor smokers. They’re being deprived of their health, energy, money, peace of mind, confidence, courage, self-respect and freedom. If you’re offered a cigarette, just say: “No thanks – I don’t smoke”, rather than start a long conversation about how long it has been since you stopped.

5) Don’t try not to think about smoking – it doesn’t work. If I say: “Don’t think about a brick wall, what are you thinking about? Just make sure that whenever you are thinking about it, you’re not thinking: “I want a cigarette but I can’t have one” but instead: “Isn’t is marvellous: I don’t need to smoke anymore and I don’t want to smoke anymore. Yippee, I’m a non-smoker!” Then you can think about it all you like and you’ll still be happy.

6) Never be fooled into thinking you can have the odd cigarette just to be sociable or just to get over a difficult moment. If you do, you’ll find yourself back in the trap in no time at all. Never think in terms of one cigarette, always think of the whole filthy lifetime’s chain. Remember: there is no such thing as just one cigarette.

7) Do not use any substitutes. They all make it more difficult to stop because they perpetuate the illusion that you’re making a sacrifice. Substitutes that contain nicotine, i.e. so-called Nicotine Replacement Therapy – patches, gums, nasal sprays and inhalators – are particularly unhelpful as they simply keep the addiction to nicotine alive. It’s like advising a heroin addict who’s smoking the drug off foil, to start injecting it instead.

8) Do not keep cigarettes on you or anywhere else in case of an emergency. If you do, it means you’re doubting your decision. Non-smokers do not need cigarettes. You are already a non-smoker the moment you put out your final cigarette. In fact one of the many joys of being free is not having to worry about having cigarettes and a light on you, of ending that slavery.

9) Life will soon go back to normal as a non-smoker but be on your guard not to fall back into the trap. If your brain ever starts playing tricks on you by thinking “Just one cigarette”, remember there is no such thing, so the question you need to ask yourself is not: “Shall I have a cigarette now” but “Do I want to become a smoker again, all day, every day sticking those things into my mouth, setting light to them, never being allowed to stop?” The answer “No”. Why not? “Because I didn’t like being a smoker – that’s why I decided to become a non-smoker”. That way those moments can become pleasurable as you congratulate yourself that you’re free and that way you can enjoy remaining a non-smoker for the rest of your life.

10) If you have any difficulties at all please feel free to contact Allen Carr Clinics for free advice. You can do this by calling 0800 389 2115 or visiting

Posted on 13:28 Jan 02, 2014


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